Shop PrimoChill.com
· Pure

Pure

The performance-first clear. No colour, no additives, nothing between the loop and the numbers.

Ready to use·32 oz·Clear
Built to run 24/7
Pure has no duty-cycle limit, this is the fluid for a system that stays on, not one built to be drained after the photos.
Prep before the first fill
A new build gets SysPrep; a system that has already run coolant gets System Reboot instead. Either way, PrimoPrep follows as the final conditioning stage before the permanent fill. Guides below.
Nothing else goes in the bottle
No dyes, no biocides, no other additives, Pure already carries a complete inhibitor package.
A couple of ounces of DI water to top up is fine
More than that, buy more fluid. Every ounce of water replaces an ounce of coolant, and a couple of ounces every month adds up to a loop that is slowly turning into water: thinner colour, thinner inhibitors. Past a few ounces, top up with the fluid itself.
Appearance

Pure ships in a single finish, clear. There is no colour range to choose from, which is the point: nothing in the bottle exists to be looked at.

How it works

Why no colour at all

Every dye and pigment is additional chemistry in the fluid, and additional chemistry is additional opportunity for something to drop out of suspension, plate onto a surface, or shift pH. Pure removes that variable entirely. If your priority is a loop that behaves predictably under sustained load rather than one that photographs well, this is the trade you want.

Built for sustained load

Low viscosity and low chemical content mean the fluid moves easily and carries very little that could deposit in a fin stack. For an overclocked system running hot for hours at a time, keeping the fin channels clear matters more than any marginal difference in specific heat.

Nothing to add

Pure already carries what it needs. Adding Liquid Utopia or another inhibitor package on top oversaturates the formulation and can push the chemistry somewhere neither product was designed for. If you want a concentrate you dose yourself, buy a concentrate.

Specification
FormReady to use, no mixing required
AppearanceClear / transparent
Service interval12 months, sooner if temps drift
PrepSysPrep recommended before use
Do not mix withLiquid Utopia or other additives
Service interval

Fill slowly, bleed for 24 hours with the pump running and the system off. Check every fitting twice, a paper towel under each joint tells you more than a pressure gauge.

For Pure specifically

Pure is good for about 12 months running in a loop, sooner if you notice temperatures drifting upward with no other obvious cause, which is the practical sign it is time for a change regardless of the calendar. A couple of ounces of DI water to top up is fine. Past that, top up with more Pure, because every ounce of water replaces an ounce of coolant.

Live loop schematic
RADIATOR 360mmCPU BLOCKGPU BLOCKRES
AppearanceClear
Bottle32 oz
Price$13.95
Buy Pure
The rest of the line

Other coolants

PrimoChill

Keeping It Cool is the technical library of PrimoChill. Products ship from primochill.com.

Guides
Fluids

© 2026 PrimoChill · Made in the U.S.A.